Store
Welcome to our store!
The products below will give you a new perspective on your business or reinforce the lessons you may have learned in one of our workshops or keynotes.
The Product is You: The Audiobook
Mark's first book goes fully digital! Find a link to all of the chapters through the title of this section.
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So What? How to Communicate What Really Matters to Your Audience
Amazon.com
Every time you interact with a client, prospect or employee, they want to know two things: "What's your idea and why should I care?" If your explanation elicits a "So What?" response, you have not communicated "what's in it for the listener?" The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.
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SO WHAT? HOW TO COMMUNICATE WHAT REALLY MATTERS TO YOUR AUDIENCE for Kindle
Amazon.com
Every time you interact with a client, prospect or employee, they want to know two things: "What's your idea and why should I care?" If your explanation elicits a "So What?" response, you have not communicated "what's in it for the listener?" The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.
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Grab Your Audience's Attention: First Impressions Set the Presentation On-or Off--Course for Kindle
Amazon.com
Create an irresistable "Positioning Statement" that will make everyone want to know more about you!
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Buy It!: What's in It for Your Customers? For Kindle
Amazon.com
How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!
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FT Press Delivers: 15 Lessons for Memorable Presentations
Amazon.com
This Unabridged Audible Audio Edition Collection includes lessons from Mark Magnacca, Jerry Weissman, David Levine, and David F. Stephan. Narrated by Ken Kliban.
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