Mark Magnacca

Mark Magnacca is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." He is President of Insight Development Group, Inc. as well as president and co-founder of Allego, a Boston-based software company, which develops a revolutionary video-based sales learning platform that is changing the way global organizations train and enable their sales teams. Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener.

Mark Magnaca

Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process.


Mark has worked with a wide range of sales teams from companies including:

  • Pacific Life
  • EMC
  • Merrill Lynch
  • Staples
  • Principal Financial Group
  • Pioneer
  • Smith Barney

Mark's programs have also been featured in both print and television media including:

  • The New York Times
  • USA Today
  • The Wall Street Journal
  • Registered Rep
  • Financial Planning

As an active participant in The Strategic Coach Master's Program, Mark continues to improve his own effectiveness and is constantly on the lookout for the latest ideas that help sales teams create and communicate value. He is a graduate of Babson College where he majored in finance, investments and communication.

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